Quick facts
- There are over 40,000 local adults who have household incomes over $100,000.
- One-third of affluent adults have children in the household.
- 87% are home owners.
- They are two and a half times more likely to hold a bachelors degree or post-graduate degree.
- 75% are married.
- Over half are white collar professionals.
- 47.1% have visited a casino in the past 12 months.
- They are 43% more likely to buy a new car this year.
- 47% more likely to attend a live theater event
- Each week, PNJ Media Solutions reaches 68.6% of local affluent adults 5.6 times.
SOURCE: 2009 Scarborough, R1, Pensacola/ Ferry Pass CBSA Total market adults living in households with $100K annual incomes-40,314.
Affluent Adults
PNJ Media Solutions reaches 27,638 (68.6%) affluent adults in the Pensacola area over a seven day period. Affluent Pensacola households have the financial freedom to enjoy the finer things in life with enough left over to invest in the future. They tend to own their own homes, are raising families, and use expendable income on leisure activities from travel to dining out. Each week, nearly 12,500 Pensacola area households earning more than $100,000 per year are reached by PNJ Media Solutions, making it the top choice for advertisers targeting this key demographic.
Top-performing products
Advertise in these PNJ Media Solutions products to connect with potential customers.
Sunday Business
Every Sunday in the PNJ, this Business section covers the changes taking place in the local and state business environment.
Pensacola News Journal
Pensacola’s #1 local news daily paper reaching more than 63% of area adults in a seven-day period.
Pnj.com
The area’s #1 Local web site averaging over 7 million page views and 425,000 unique visitors each month.
Yahoo!
Our partnership with Yahoo! allows enhanced digital reach and targeting including behavorial targeting to deliver your message to the right audience at the right time.
Pensacola Home & Garden
A monthly glossy magazine targeted towards an upscale audience interested in decorating, remodeling and landscaping.
Bella
Beautiful Women. Sassy Attitude. Smart Magazine. A monthly women’s magazine featuring local women their fashions, shopping habits, hobbies, careers and loves.
Weekender
Plan your weekend and your week with this weekly publication that serves as a directory for all things “fun” happening in the local area.
Wednesday Food & Wine
Each Wednesday in the PNJ, this section features the latest news from local eateries, gourmet recipes from the top local chefs, wine selections from top experts and more.