Co-op is a creative way to increase your advertising budget.

Co-op advertising is an agreement between a manufacturer and a retailer to share advertising costs, while at the same time create brand name awareness. Posted on Friday, July 31 in Increasing Sales.

Co-op advertising is an agreement between a manufacturer and a retailer to share advertising costs, while at the same time create brand name awareness.  Manufacturers can and will underwrite 30 to as much as 50 percent of a retailer's advertising costs.

The term cooperative or co-op, in this business advertising context, means just what it says: If you spend some money, the manufacturer will also spend some money - the two of you cooperate to get the advertising job done and sell that manufacturer's product.  The traditional goal of co-op advertising programs is to drive consumers to local merchants to buy manufacturers' products.
 

Here is how it works, suppliers, manufacturers, and distributors offer cooperative advertising programs (co-op for short) that your business can use.  Marketing and advertising managers of suppliers normally control co-op advertising dollars, so it's important to get to know you suppliers.


Although the dollars are free, manufactures typically don't hand out co-op money as if it were candy.  Before you can begin, you must get your ads preapproved by the manufacturer you're working with.  You'll need to make sure to get what's called proof of  performance from the media, which is verification for your vendors that you ran the ads as you said you would. 

Finally, after your ads have run and your campaign is complete, you then need to submit your
co-op claims package. Your package includes your preapproval form, your proofs of performance, and a written request for reimbursement of the promised  percentage of the campaign. 

Some sales reps may not tell you about co-op funds because this type of advertising requires additional legwork on the sales end.  However, here at PNJ Media Solutions we are ready and willing to go that extra mile for you.  Contact us today at pnjmediasolutions.com or call us at 877.424.0028


Look for these co-opportunities coming in August:


Ace Hardware to Advertise August Specials, (August 1 - 31)
Bush Hog Dealers Seasonal Financing, (Now - December)
GE "Sweet Rewards" Promotion, (Now - December)
Jenn-Air Appliance Dealers for Consumer Promotions, (Now - December 31)
Kawasaki Summer Sales Event, (Now - August 31)
Kubota "Power To Do Great Things Sales Event", (Now - September)
Sealy Mattress Labor Day Rebate Promo, (August 19 - September 13)
Suzuki Marine Dealers Extended 'Gimme Six' Promo, (Now - September 30)
Yamaha Outboard Sizzlin' Summer Sales Event, (Now - August 31)
 
Source: Ad Mall 2015, Advertising For Dummies, 2nd Edition, Gary Dahl 
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