Quick facts
- Boomers make up just over a third of the Pensacola area adults.
- 85% are homeowners.
- Nearly two-thirds are married.
- 60% have some college or more.
- 49% have investments.
- Over half are white collar professionals.
- 9 percent more likely to own their home.
- Over three-fourths are cell phone users.
- 71.8% have internet access.
- Each week, PNJ Media Solutions reaches 74.5% (89,620) area boomers 5.2 times.
SOURCE: 2009 Scarborough, R1, Pensacola/ Ferry Pass CBSA Total adults age 45 to 64 in market-120,260.
Boomers
Touted as one of the most influential generations in recent history, baby boomers have an enormous impact on consumer spending based on their sheer numbers alone. Born between 1946 and 1964, they represent the largest consumer buying power in the market. With nearly 90,000 boomers being reached each week by PNJ Media Solutions, you can be assured your advertisement is seen by this critical market segment.
Top-performing products
Advertise in these PNJ Media Solutions products to connect with potential customers.
Pensacola News Journal
Pensacola’s #1 local news daily paper reaching more than 63% of area adults in a seven-day period.
Weekender
Plan your weekend and your week with this weekly publication that serves as a directory for all things “fun” happening in the local area.
Weekender
Plan your weekend and your week with this weekly publication that serves as a directory for all things “fun” happening in the local area.
Sunday, etc.
This Life and Health section featured each Sunday in the Pensacola News Journal features information on health, style, travel, books, celebrations and more.
Pnj.com
The area’s #1 Local web site averaging over 7 million page views and 425,000 unique visitors each month.
Yahoo!
Our partnership with Yahoo! allows enhanced digital reach and targeting including behavorial targeting to deliver your message to the right audience at the right time.
Men's Health
An annual tab publication inserted in the Sunday Pensacola News Journal focused on men’s health, preventative screenings, fitness and nutrition.
Women's Health
An annual tab publication inserted in the Sunday Pensacola News Journal focused on women’s health, preventative screenings, fitness and nutrition.