Quick facts

• 60% have an annual household income of $50,000 or more.
• 76% own their own home.
• 53.4% have at least one year of college education.
• 70% have children under the age of 17 living at home.
• 82% spend $100 or more on groceries each week.
• 61% have used a hotel or motel in the past 12 month.
• 85% use a cell phone.
• 33% bought furniture or a mattress in the past 12 months.
• 49% ate at a fast food restaurant in the past 30 days.
• 46% have some type of financial investments.
• 33% visited a casino in the past 12 months.
• 78.8% have internet access and are 9% more likely than average to go online .
• 81.7% own computers and 51.5% spend more than five hours per week on the internet.
• 29% more likely to be a member of a health club.
• Each week, PNJ Media Solutions reaches nearly 70% local adults, between the ages of 34 and 45, 5.7 times. .

SOURCE: 2009 Scarborough, R1, Pensacola/ Ferry Pass CBSA Total adults age 35 to 44 in market-57,898.