Quick facts
- Local adults spent $798 million on health care in 2008.
- $407 million was spent on prescription drugs,
- $89 million was spent on physician services
- 87% of local adults received some type of medical services in the past three years.
- 238,870 local adults have medical insurance.
- PNJ Media Solutions reaches 211,969 (69.6%) local adults, who have received some kind of medical service in the past three years, 5.2 times in a seven-day period.
SOURCE: 2009 Scarborough, R1, Pensacola/ Ferry Pass CBSA Total adults between the ages of 21 and 34 in market-71,538.
Gen Y
Known as The Millennial Generation, this is the fastest growing segment of today’s workforce. Gen-Y is the largest generation since the baby-boomers and make up nearly 20% of today’s population. Born between 1977 and 1994, Gen-Yers grew up with technology and rely on it to perform their jobs better. Armed with BlackBerrys, laptops, smart phones and other gadgets, Generation Y is plugged-in 24 hours a day, seven days a week. This generation prefers to communicate through e-mail and text messaging rather than face-to-face contact and prefers webinars and online technology to traditional lecture-based presentations. Generation Y prefer flexible schedules and a better work/life balance and typically prioritize family over work. They value teamwork and seek the input and affirmation of others. Gen-Yers put a high premium on quality of life. Single or married, administrator or entrepreneur, those in this cohort tend to value leisure and family activities. That is why so many advertisers turn to PNJ Media Solutions to get their messages to Gen-Yers on the go. From planning a day at the beach to getting the latest financial news, PNJ Media Solutions reaches over 41,000 (57.6) young adults between the ages of 21 and 34 each week.
Top-performing products
Advertise in these PNJ Media Solutions products to connect with potential customers.
Gopensacola.com
The online site “where entertainment starts”, designed for the Gen “Y” crowd that enjoys the nightlife every day of the week.
Weekender
Plan your weekend and your week with this weekly publication that serves as a directory for all things “fun” happening in the local area.
Pnj.com
The area’s #1 Local web site averaging over 7 million page views and 425,000 unique visitors each month.
Yahoo!
Our partnership with Yahoo! allows enhanced digital reach and targeting including behavorial targeting to deliver your message to the right audience at the right time.
Go Pensacola
Go Pensacola is a free weekly entertainment publication distributed every Friday to the young, professional group..
Daily Classifieds
Linking buyers to sellers each day, Pensacola News Journal Classified Marketplace is the central place in print to find your next car, home, career or yard sale.
Cars.com
Potential buyers can shop online for the best selection of new and used cars in the area.
Sunday Classifieds
Pensacola News Journal Sunday Classified Marketplace is the largest marketplace of the week to find everything from cars to careers, pets to property, and services to shopping.
Apartments.com
Prospective renters’ online solution for locating the perfect apartment or rental property.