Quick facts
- 38% of local homeowners have children age 17 or younger.
- 69% have lived in their homes more than five years and 45% more than ten years.
- Nearly two-thirds are married.
- 21% have a home office.
- The top home improvement projects by local homeowners are: interior paint or wallpaper (29%) and landscaping (27%).
- 54.3% of homeowners bought audio/video equipment and 35.9% bought furniture or mattress in the past year.
- 33,187 (12.2%) plan to purchase a major appliance in the next 12 months.
- PNJ Media Solutions reaches nearly 195,000 local homeowners 5.5 times each week.
SOURCE: 2009 Scarborough, R1, Pensacola-Ferry Pass CBSA. Total target market adults 272,019
Homeowners
Home-ownership provides a profitable area for a multitude of business and services to target. Homeowners tend to have higher incomes and the desire to invest in their homes. Many are raising families and looking for the latest decorating and gardening trends. With nearly 195,000 (72%) being reached by PNJ Media Solutions each week, you can count on your message being seen by area homeowners.
Top-performing products
Advertise in these PNJ Media Solutions products to connect with potential customers.
Pensacola News Journal
Pensacola’s #1 local news daily paper reaching more than 63% of area adults in a seven-day period.
Pnj.com
The area’s #1 Local web site averaging over 7 million page views and 425,000 unique visitors each month.
Pensacola Home & Garden
A monthly glossy magazine targeted towards an upscale audience interested in decorating, remodeling and landscaping.
Weekender
Plan your weekend and your week with this weekly publication that serves as a directory for all things “fun” happening in the local area.
Wednesday Food & Wine
Each Wednesday in the PNJ, this section features the latest news from local eateries, gourmet recipes from the top local chefs, wine selections from top experts and more.
Homefinder.com
The Pensacola News Journal Real Estate online site powered by homefinder.com is a premier search location for single-family homes, foreclosures, town homes, condos, and new construction.
Yahoo!
Our partnership with Yahoo! allows enhanced digital reach and targeting including behavorial targeting to deliver your message to the right audience at the right time.