Pensacola Home &
Garden Magazine
With
many local residents opting to remodel or redecorate their existing
homes Pensacola Home and Garden is the perfect magazine to help them get
started. This monthly glossy magazine is targeted towards an upscale
audience interested in decorating, remodeling and landscaping. It has
now been combined with the popular Find-A-Home & More magazine to give
the reader information on local home style trends as well as information
about the current real estate market.
- Over $8.4 billion was spent in 2008 on consumer expenditures in Escambia and Santa Rosa counties and this amount is expected to grow 5.7% by 2013.
- Over $223 million was spent on household furnishings & furniture
- Over $301 million was spent on household repairs and services
- Over $54 million was spent on major household appliances
- Over $97 million was spent on small appliances & housewares
- Each month Pensacola Home and Garden reaches 76,033 local adults
- 62% of Pensacola Home and Gardens readers are women
- 86% are homeowners
- 67% are married adults
- 15% live in households with incomes of $100,000 or more.
Sources: 2008 Claritas Ad Select. 2009 Scarborough Research, Release 1, Pensacola CBSA, Wilkerson Research, June 2007. Total market: women - 172,759, men - 170,808, homeowners – 281,609, adults living in household with 100K+ incomes – 45,459, married adults – 220,461, Adults (18-34) – 7,451, Adults (35-44) – 5,565.
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