Quick facts
- Seniors make up nearly 19% of Pensacola area adults.
- 89% are homeowners.
- 57% are married.
- 58% have some college or more.
- The average value of homes owned in by seniors is $179,371
- They are nearly 22% more likely than average to eat at sit-down restaurant for lunch.
- 77.6% have used a hospital in the last 3 years.
- 71% are cell phone users.
- Each week, PNJ Media Solutions reaches 74.3% (49,153) area senior, 65 and up, 5.8 times.
SOURCE: 2009 Scarborough, R1, Pensacola/ Ferry Pass CBSA Total adults 65+ in market-66,145.
Seniors
Americans are growing older. As a result, new opportunities are continually emerging for products and services to serve the more mature demographic. Between 2005 and 2030, the senior market will grow substantially-adding nearly 16.5 to 20.5 million more consumers. With over 49,000 (74%) seniors being reached each week by PNJ Media Solutions, you can be assured your advertisement is seen by this critical market segment.
Top-performing products
Advertise in these PNJ Media Solutions products to connect with potential customers.
Pensacola News Journal
Pensacola’s #1 local news daily paper reaching more than 63% of area adults in a seven-day period.
Sunday, etc.
This Life and Health section featured each Sunday in the Pensacola News Journal features information on health, style, travel, books, celebrations and more.
Men's Health
An annual tab publication inserted in the Sunday Pensacola News Journal focused on men’s health, preventative screenings, fitness and nutrition.
Women's Health
An annual tab publication inserted in the Sunday Pensacola News Journal focused on women’s health, preventative screenings, fitness and nutrition.
Senior Living
An annual tab publication inserted in the Sunday Pensacola News Journal focused on health, fitness and care of senior adults.
TV Week
A weekly tab section in Sunday’s PNJ that is used as a reference for what’s on television all week long.