Weekender
Weekender is the top resource used by Pensacola area adults to plan
their entertainment for the weekend and the entire week. Weekender is a
weekly publication that is found in the Pensacola News Journal every
Friday and serves as a directory for all things “fun” happening in the
local area. Weekender is a comprehensive guide for area events, movies,
festivals, restaurants and more. Advertisers use Weekender to promote
everything from dining specials to cultural events. Weekender is the
one-stop source for local and regional happenings on the coast.
- Over $866 million was spent by local adult in 2008 on dining out.
- Over $371 million was spent on dining in full service restaurants
- Over $56 million was spent on alcohol at restaurants
- Over $67 million was spent on out of town travel and entertainment
- Over $10 million was spent on admission fees for entertainment
- Over $218 million was spent on sports and recreation
- Each week Weekender reaches 126,067 local adults
- 56% of Weekender readers are women
- 85% are homeowners
- 61% are married adults
- 18% live in households with incomes of $100,000 or more.
- 44% are boomers-adults 45 to 64
- 34% are under the age of 45
Sources: 2008 Claritas Ad Select. Wilkerson Research, June 2007. Total market: women - 172,759, men - 170,808, homeowners – 281,609, adults living in household with 100K+ incomes – 45,459, married adults – 220,461, Adults (18-34) – 7,451, Adults (35-44) – 5,565.
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